Friendship Marketing is a guide to building your business by fostering better relationships. In it, the author has distilled some of the best business thinking in the country and a refreshing new answer to the question: Can I make a living and have friends at the same time?

Some of the ideas in this book are deceptively simple. But Friendship Marketing is much more than a formula. The ideas appeal to leaders who have struggled with the challenge of balancing a personal life and workplace relationships. Business owners will enjoy this lively straightforward book that offers easy reading for busy executives.

This unique approach blends the best of all worlds in a way that may ultimately affect the bottom line of the reader's business. Contains hard-hitting figures and true-life examples gained from years of experience in the marketing and communications fields. Each chapter is intensely practical, as well as packed with easily identified suggestions to try at home Friendship Marketing is a breath of fresh air for any business reader.

Friendship Marketing shows:

• Common ground between success and fulfillment

• How effective people focus their time and energies where they will do the most good

• Why listening is extremely difficult, but it is also so very powerful

• How operating as part of an effective team is its own reward

Gerald Baron is a writer, speaker and entrepreneur. After teaching at the University level for four years he co-founded a successful software company. In 1982 he formed Baron & Company which has developed into a full service strategic communications firm serving a variety of clients in the Pacific Northwest. He has led political campaigns, published a regional business publication, written articles and conducted numerous business development seminars. His education includes a B.A. in Speech Communications and Art from Seattle Pacific University and an M.A. in Communications from Wheaton College. He and his wife, Lynne, have three children